In Focus

  • The Secret World Of 'Arrietty'
    In Focus
    The Secret World Of 'Arrietty'

    From the imaginative world of internationally acclaimed screenwriter and filmmaker Hayao Miyazaki and Studio Ghibli, whose animated classic “Spirited Away” won the 2002 Academy Award for Best Animated ...

    February 24, 2012

  • Grammy Worthy
    In Focus
    Grammy Worthy

    MPC Creative created a pair of visually stunning spots for the Grammy Awards, one starring Bon Iver and another featuring singer-songwriter Adele. 

    February 14, 2012

  • Right Track
    In Focus
    Right Track

    The universal challenges faced by Trek in creating a new-generation racing bike apply to many companies today: Create products that are sturdy yet use lightweight materials, spot design defects earlie ...

    February 14, 2012

  • CG In Asia
    In Focus
    CG In Asia

    For decades, SIGGRAPH has been the popular destination for those working in the computer graphics fields. Indeed, attendees to this popular conference and exhibition have come from the four corners of ...

    February 2, 2012

  • Pixomondo creates 546 VFX for 'Red Tails'
    In Focus
    Pixomondo creates 546 VFX for 'Red Tails'

    LOS ANGELES — Pixomondo (, an international visual effects company with a network of 11 facilities throughout the world, recently completed work on 546 of the 1,524 VFX shots feature ...

    January 27, 2012

  • Continuing Education At Category-5
    In Focus
    Continuing Education At Category-5

    NEW YORK — The role of the video editor in post is evolving. While at one time an editor could specialize exclusively on their craft, these days they are required to be more of a jack of all trades/ma ...

    January 23, 2012

  • Mercedes Spot Uses Tech
    In Focus
    Mercedes Spot Uses Tech

    MPC's knack for making the impossible look easy is on full display in a pair of Mercedes-Benz spots via Merkley + Partners and Smuggler cirector Adam Berg. The MPC team put together an impressive arra ...

    January 23, 2012

  • War Horse
    In Focus
    War Horse

    Steven Spielberg’s War Horse opened on Christmas Day in the US and on January 13 in the UK. Based on Michael Morpurgo’s 1982 novel, the film stars Jeremy Irvine, Emily Watson, Peter Mullan and David T ...

    January 16, 2012

  • Santa Goes High Tech In 'Arthur Christmas'
    In Focus
    Santa Goes High Tech In 'Arthur Christmas'

    Arthur Christmas debuted during the holidays in theaters, and while it found some big-movie competition in the US, the animated film did especially well in the UK, not doubt due to its Aardman/UK root ...

    January 12, 2012

  • Framestore Helps Canon Promote New Camera
    In Focus
    Framestore Helps Canon Promote New Camera

    Oscar-winning VFX company Framestore was approached by Dentsu London last year to create an ad that promoted the new Canon IXUS 220HS camera in a fashion that combined partying and pixels. 

    January 3, 2012

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