In Focus

  • Honda 'The Dreamer'
    In Focus
    Honda 'The Dreamer'

    Honda’s latest commercial, titled “The Dreamer,” takes viewers on a trippy CGI road trip through the imagination of a Honda Civic engineer. The wild, inventive journey features a wide range of 3D obje ...

    June 2, 2016

  • It Takes a VR Village
    In Focus
    It Takes a VR Village

    VANCOUVER — Denise Quesnel is the program chair for this year’s VR Village, which will be presented at the Anaheim Convention Center when SIGGRAPH 2016 takes place, from July 24 through the 28. We spo ...

    June 1, 2016

  • Music Video: Pink - 'Just Like Fire'
    In Focus
    Music Video: Pink - 'Just Like Fire'

    NEW YORK — Director Dave Meyers of Zanmi Films recently worked with Strange Invention's VFX supervisor Todd Sarsfield and the team at Nice Shoes (www.niceshoes.com) to create a music video for the sig ...

    May 20, 2016

  • The Future Looks Bright
    In Focus
    The Future Looks Bright

    The shift from SD to HD offered viewers such a dramatic improvement in video quality that “high resolution” effectively became shorthand for better quality. This notion has helped fuel 4K production a ...

    May 20, 2016

  • Super Showdown
    In Focus
    Super Showdown

    I first had a chance to speak with MPC VFX Supervisor Guillaume Rocheron two summers ago, not long after he had finished work on the feature The Secret Life of Walter Mitty. Rocheron recently headed u ...

    May 20, 2016

  • Freeze-Frame
    In Focus
    Freeze-Frame

    French visual effects veteran Cedric Nicolas-Troyan served as the VFX supervisor on the 2012 global hit Snow White and The Huntsman, which grossed nearly $400 million and won him an Oscar nomination f ...

    May 20, 2016

  • Music Video: Black Stone Cherry's 'In Our Dreams'
    In Focus
    Music Video: Black Stone Cherry's 'In Our Dreams'

    CHICAGO — Director/editor Kyle Cogan and the team at Simian Design (www.simiandesign.tv), here, recently conceived, produced and posted a new music video for the southern heavy metal band Black Stone ...

    May 5, 2016

  • Snapshot of Add-in Board Market
    In Focus
    Snapshot of Add-in Board Market

    The total number of add-in boards sold in 2015 was 50 million compared to 44 million in 2014. Of these, about 5.9 million are enthusiast-level AIBs (add-in boards/discreet graphics cards) shipped in 2 ...

    May 4, 2016

  • Birth of a Nation
    In Focus
    Birth of a Nation

    CULVER CITY, CA — Writer, director, producer and star Nate Parker’s slave drama The Birth of a Nation received lots of attention at the Sundance Film Festival in January and was picked up for distribu ...

    May 4, 2016

  • Anger Management, Bird Style
    In Focus
    Anger Management, Bird Style

    It can get taxing while working in technology media. Deadlines never cease. There is never enough time in the day to complete the work. Tackling email is akin to the Greek mythological character Sisyp ...

    April 21, 2016

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