Directed by Mill+ animation director Russell Appleford, "Blossom" plays on the theme that royalty is spread by the new Comfort fragrance. In this animated advertisement, the star, Felicia brings a sunny optimism to the world by turning everything she touches red and gold – from carpet, to palace, to carriage. The team at the Mill+ crafted each character, with designers and 3D artists working closely with the director throughout the process.