Three former Pixar employees--Martin Reddy (lead software engineer), Oren Jacob (CTO), and Bobby Podesta (supervising animator)—are combining their skills honed at the animation studio to bring toys to life. Now part of the team that formed the start-up ToyTalk, they are developing an app that uses augmented reality to bring “regular” toys to life. The project is on track to launch at the beginning of 2013.