Working via Argentine agency Santo, Passion Pictures NYC partnered with MPC NY to spread the gift of holiday cheer in an all-new campaign for Coca-Cola involving computer graphics imagery. Directed by Passion’s Sam Mason and Creative Director Pete Candeland, the campaign is heavily influenced by the work of Norman Rockwell, Haddon Subdblom, and advertising campaigns from the 1930s and 1950s. Led by Passion’s creative team, the partnership with MPC allowed the two companies to combine their resources, deftly translating this evocative style into a fully CG world with a contemporary twist. The spot opens on Santa Claus and his elves, hard at work preparing for his big ride on Christmas Eve. Santa, however, takes a moment to persuade the viewer to help him spread the spirit of Christmas to everyone through smallacts of kindness.