Brickyard VFX Breathes Life into Disneyland Short
February 11, 2015

Brickyard VFX Breathes Life into Disneyland Short

SANTA MONICA, CA – Boutique visual effects, animation and digital production studio Brickyard VFX recently completed the animated short film " Soar " for Disney Parks in collaboration with Director Claire Jantzen of Adolescent Content.

The short, via ad agency mcgarrybowen Chicago together with Disney's in-house agency Yellow Shoes, is slated to air in theaters as well as on the Disney Channel.

In order to make Jantzen's short film concept "Soar" a reality, Brickyard's team designed an animation style that would incorporate both live action talent shot in a stop motion style, along with chalkboard animation.

Initially, Brickyard created a pre-visualization of the entire 90-second film to choreograph the body positions of the actors interacting with the illustrated elements in each scene. The Brickyard team, along with Jantzen, photographed a series of single-frame stills of the talent, repositioning their poses frame-by-frame, using the previs as an alignment guide. Following the two-day shoot, Brickyard's Animation Director David Blumenfeld and Designer Anton Thallner began creating the chalk-animated world in colorful detail, complete with iconic Disney films characters. Brickyard artists hand-drew and photographed chalk illustrations on a real blackboard and digitally integrated them into the stop-motion sequence to give the film a textural quality of practical photography. All of the backgrounds, from forests and underwater seascapes to a stormy sky and a pirate ship, were later animated digitally, with the stop motion talent composited in the foreground.

"It was a pleasure to work with social media influencer Claire Jantzen, who has been called an 'Instagram sensation' and has a talent for photography and storytelling as fresh as her 15 years," said Brickyard's Managing Partner Steve Michaels. "If you ever wondered what creative youth could do with the resources of professional filmmakers, this is your answer."