Los Angeles, Calif. - Director Paul WS Anderson and Mob films have contracted Therapy Studios to cut a spot campaign, for Deutsch Telekom and Tribal DDB/Munich, which is set to air in the European market.
Editor Doobie White was tapped for the job after being referred to Anderson. "Paul was looking for an editor who had both 3D and commercial experience," explains White. After working on commercial spots for Playstation, Mercedes, Time Warner, and Chrysler, White bled into feature films alongside fellow Therapy editor Fernando Villena. It was through their work together on The Darkest Hour that White became known for his 3D abilities and was brought into the Telekom discussion.
The spots were shot mainly in Los Angeles and star Christoph Waltz (Inglourious Basterds), who filmed his scenes while in Germany. Telekom's concept in this time-lapse spot was to convey the ability to bring 3D television to the everyday consumer home with its new set top cable box. Anderson drew inspiration for the commercial from the 1982 film
Koyaanisqatsi, which refers to a life out of balance. It was a movie without a plot, but with rather beautiful shots and scenes strung together for its theme-and it proved to be a stunning inspiration to showcase its 3D capabilities.
Therapy's offices are located in West LA, where the 3D bay boasts a 65-inch 3D monitor. "We have a passive 3D set-up," says White. "A passive TV and glasses are the only way to go while editing 3D. No headaches and three to four people can be viewing the screen comfortably."
The commercial was shot using a multitude of cameras including the Red camera, Canon's Eos 7D, and the Arri Alexa. "Based on how the shot looked, we would swap the edits," notes White. The seamless assembly of a complicated process came together beautifully. Fortunately, we don't have to reside in Germany to witness the results, and the spot is available for viewing on Therapy's Web site, www.youneedtherapy.tv, in a 2D format.
With a great deal of growth and expansion already having taken place in their five-year history, Therapy is proud to have added 3D into its mix and is looking forward to more projects using the tools and talents that brought the T-Mobile spot to life.