Poetic Style
August 16, 2011

Poetic Style

3D becomes lyrical in Nice Shoes’ poetically inspired short films
New York-based creative studio Nice Shoes is premiering two lyrical 3D short films conceived, shot, and produced entirely in-house. The films are part of a poetically inspired series titled Verses and directed by creative directors Brian Bowman and Aron Baxter.

“We picked poetry because it isn’t an obvious choice for 3D,” says Bowman. “Blue aliens on a planet far, far away makes a lot more sense in stereo, so we were just curious to find out if a visceral experience can be made more profound and emotional through stereography.” Bowman and Baxter shot their respective short films last November with verteran stereographers Eric Robertson and Ross Heran.

Found, directed by Brian Bowman and starring model Stef van der Laan, is an abstract investigation of an anonymous poem he found on a Manhattan street. Locked out of his studio one Sunday morning during a particularly stressful commercial job, the short verse was written on scrap paper and blew up against his foot.

Heartbreaker combines digital and hand-made calligraphic type and stars New York-based Trinidadian poet and graphic designer Rico Frederick. As he recites his poem, also titled Heartbreaker, he appears to fragment and then and dissolve typographically into his own words.

The directors have been producing the experimental shorts in a 3D post pipeline for four months, in addition to their regular client work. Once principal photography was complete, two different post workflows evolved: Autodesk Flame and The Foundry’s Nuke for Baxter and Adobe After Effects for Bowman.

“The overall process for us has been informative for us in terms of knowing how to shoot, construct, and compose our shots,” says Baxter. “To know how far to push things and when to be conservative with stereo 3D is something we’ve grappled with on a daily basis.”

“We tried to make the decisions that would give us the most flexibility throughout the entire process,” adds Bowman, “in order to ensure the creative was the best it could possibly be.”

Nice Shoes screened Verses at its NYC studio on April 15.

NYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects, and color-grading studio specializing in high-end commercials, Web content, film, TV, and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Head of Production Mike Donovan, CDs Brian Bowman and Aron Baxter, Colorists/Partners Chris Ryan and Lez Rudge, Senior Producers Pat Portela and Christos Mountzouros, VFX Artist/Partner Rich Schreck, and CIO Bob Keske.

View a clip of Found HERE
View a clip of Heartbreaker HERE