For its innovative NASCAR promotional campaign, Fox Sports tapped the creative and production team at Engine Room to create a series of comic book style graphic vignettes recapping the thrills, spills and upsets from each week's race.
The project began with Dan Schmit and Engine Room's shooting unit traveling to the legendary Daytona Raceway to film the competing NASCAR drivers from which to create their comic book alter egos.
With these key assets in place, the Engine Room design team defined the look of the Fox Sports/NASCAR motion comic, with an appropriately high intensity color palette. Each week throughout the season Engine Room will create a :30 second comic recap tease as an introduction to the upcoming NASCAR race.
These largely animated teases are produced script-to-air on a five-day schedule along with a full package of driver bumps and comic graphics for the Fox broadcast team. The first of the series rolled out in February and the 14 episode series will continue until the climactic final race at Homestead-Miami Speedway in June.