Elastic and 180LA Create Adidas Basketball 2010 Lesson in Style
January 4, 2010

Elastic and 180LA Create Adidas Basketball 2010 Lesson in Style

Los Angeles, Calif. - LA design/production studio Elastic and 180LA (180 / TWBA) partnered to create a new Web spot launched on http://www.adidasbasketball.com and the Adidas Basketball YouTube Channel (http://www.youtube.com/adidasbasketball). For the spot, Adidas brings together two players known for being among the most stylish and expressive on the court, Derrick Rose (D. Rose) and Kevin Garnett (KG).
Centered around the Equation -- being touted as the most customizable, expressive shoe on the streets -- "Lesson In Style" gives both NBA stars a forum to talk about how they bring their "game" off the court as well, by presenting a conversation expressing both the attitude of the adidas brand and some light-hearted trash talking, as a more experienced KG schools D. Rose on style.

"Lesson In Style" was created by the same creative team that brought adidas' "It's on Me for We" campaign to life, including Creative Directors Grant Holland and Gavin Milner from 180LA (180 / TWBA), and Elastic, where this time, Andy Hall directed the fully animated spot. Our full credit list appears below.


Project Name: adidas Basketball 2010 "Lesson In Style"
Length: :60
Debut Date: 12/18/09

Client: adidas

Agency: 180LA (180 / TWBA)
Executive Creative Director: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Art Director: Erwin Federizo
Copywriter: Tom Hamling
Executive Producer/Managing Partner: Peter Cline
Senior Producer: David Emery
Account Director: Chad Bettor
Account Managers: Kirk Johnsen, Jared Jue

Production/Design Company: Elastic
Director: Andy Hall

VFX/Finishing Company: a52
CG Supervisor: Kirk Shintani
2D VFX Artist: John Roden
2D Artists: Henry De Leon, Jahmad Rollins
3D Artists: Adam Newman, Than Lane, Tom Connors, Kevin Culhane,
Assistant Producer: Heather Johann
Producer: Sarah Haynes
Executive Producer: Jennifer Sofio Hall

Sound Editorial Company: Rock Paper Scissors
Sound Editor: Terence "Biff" Butler
Producer: Mike Goble

Music Company: Squeak E Clean Productions
Composer: Brent B. Nichols, Kelley “Rusty” Logsdon
Executive Producer: Zach Sinick
Producer: Chris Smith

Client: adidas
Global Communications Director, Basketball: Ryan Morlan
Global Communications Manager, Basketball (Brand): Lorrin Pascoe
Global Communications Manager, Basketball (NBA): Mitty Arnold