June 24, 2008

Digit Produces Invisible Visual Effects for Get Smart

Los Angeles - Audiences of the Warner Bros. feature, Get Smart, will not see the work performed by Digit, the digital studio led by creative director/founder Elad Offer (and known in the feature realm as Moneyshots). Digit was hired to produce 100 invisible visual effects shots for the film.
Digit was awarded the project by Chuck Roven at Mosaic Media Group with whom Digit previously collaborated on "Idlewild" and "Live!"
They originally signed Digit to produce four effects shots for the film's sneak peek at Comic-Con 2007, but the work was so well received that the company's role was expanded to 100 shots throughout the feature film.
The most complex undertaking was a major skydiving sequence that seamlessly unites 35 mm skydiving footage with rear projection and greenscreen shot using the Genesis camera. Digit also produced key CG elements, including a photo-real CG parachute resulting in a believable and intense action experience.
Based on its feature contribution, Digit's VFX talents were also tapped for two "Get Smart" promotions, the Subway "Doors" commercial via Boston-based agency MMB and a :30 film promo starring Steve Carell for Warner Bros. that is airing during the NBA playoffs.