February 12, 2007

Zona Designs Turns Heads with MOCA Video Installation

New York City - The Museum of Contemporary Art, North Miami (MOCA), celebrated POP 007, Saturday, February 10, with a James Bond-themed casino night and silent auction with all proceeds benefiting MOCA’s Permanent Collection Acquisition Fund. For the evening, which brought together 800 members of the Miami art community, ZONA Design created a linear 60x10-foot video installation, the event marketing, identity, design, and signage.   
Led by president/creative director/designer Zoa Martinez, a celebrated pop artist whose sculptures and paintings have been exhibited at the Lowe Art Museum (Miami), the ZONA Design team created materials such as a save-the-date card, an invitation, the program, signage for the event, and branded the museum’s façade with ZONA’s POP 007 graphics.

“For the videowall installation, with ZONA’s ‘design made to move’ philosophy, we juxtaposed our fictitious Bond-like character, and seven video monitors, with horizontal geometry that ran the length of the approximately 60-foot long wall,” explains Zoa Martinez.
Lourdes Jofre-Collett, a MOCA trustee and co-chair of POP 007 states, “I asked only for an invitation but Zoa produced a full-blown visual concept for our event -- from print and online materials to the Museum façade and interior signage and video installation. ZONA’s branding materials opened doors and provided entrée to sponsors who had previously eluded us.  Zoa is an artist whose art carried so much force that even our patrons, who are purists, understood at once the commercial effectiveness of the materials but also appreciated them as art in and of themselves.”    

ZONA’s team also included executive producer Dennis Fluet, designer Mark Lee, photographer Youngha Park, 3D animator Timothy Clark, animator and editor Supara Sophonwasu, and animator Andre Sam. ZONA utilized Adobe Illustrator and Photoshop in the execution of this project.

Representing MOCA, North Miami were director and chief curator Bonnie Clearwater, trustee and co-chair of POP 007 Lourdes Jofre-Collett and director of fundraising Monisha Underhill.

ZONA Design, founded in 1999, is an award-winning multi-disciplined design agency creating results driven work that is bold and direct for all points of contact with the consumer in the general, Hispanic, and youth markets. The company’s portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, 5Boro Skateboards, Discovery Communications, Encore Media Group, Rainbow Media Holdings, Chrysler, Dodge, and the various A&E Networks.

Credit Sheet:
ZONA Design:
Creative Director/Designer:Zoa Martinez
Executive Producer: Dennis Fluet
Designer: Mark Lee
Photographer: Youngha Park
3D Animator: Timothy Clark
Animator and Editor:  Supara Sophonwasu
Animator: Andre Sam

MOCA, North Miami:
Director and Chief Curator: Bonnie Clearwater
Trustee and Co-Chair of POP 007: Lourdes Jofre-Collett
Director of Fundraising: Monisha Underhill