April 21, 2008

Art Center College of Design Launches Serious Play Studios

Pasadena, Calif. - Art Center College of Design has announced the first-ever hands-on Serious Play Studios. These studios provide a rare opportunity to all Conference attendees to learn directly from the conference speakers, Art Center faculty, and top design practitioners. The three-day international gathering will explore the key role of "play" in creativity and innovation in business, the arts, technology, and more.
This year's conference is designed to be an immersive experience. The Serious Play Studios will span a wide variety of topics, including:

·        Make a Map of Your Life, led by designer/artist Paula Scher and Art Center faculty member Sean Adams

·        Reinvention: Tools of Today for Innovations of Tomorrow with inventor/hacker Pablos Holman

·        Alphabet City: Letterpress Studio led by Art Center’s Archetype Press director Gloria Kondrup

·        Explain Yourself: Learn to Draw What You Know with master illustrator David Macaulay

·        Playing Seriously: Airport Security with IDEO's Tim Brown

·        Silkscreen Studio led by Art Center Printmaking Lab director Tony Zepeda

Tim Brown, CEO and president of the innovation and design firm IDEO, will open the Conference with the keynote presentation. More than 25 design luminaries, emerging leaders, and internationally known speakers will present their stories over the three-day gathering, including:

·        George Smoot, Nobel Prize-winning cosmologist

·        Helen Hood Scheer, Emmy and Peabody Award-winning filmmaker

·        Michael Curry, Tony award-winning puppet master

·        Elizabeth Diller, Mac Arthur prize-winning architect

·        David Macaulay, Caldecott medal-winning author

·        Paula Scher, Mac Arthur prize-winning architect

·        Pablos Holman, inventor and hacker

·        Michael Bierut, blogger, author, designer

·        John Oliver, correspondent, The Daily Show with Jon Stewart

·        Stuart Brown, director, The National Institute for Play

·        Petra Blaisse, interior and landscape designer

·        Michael Moschen, kinetic artist

·        Robert Lang, origami virtuoso

·        John Maeda, President-elect, Rhode Island School of Design

·        Aimee Mullins, athlete and artist

·        Irene Au, user experience designer, Google

·        Charles Elachi, Director, Jet Propulsion Lab

·        Will Beall, LAPD homicide detective, author

·        Philip Rosedale, creator, Second Life

·        John Hockenberry, Emmy and Peabody Award-winning journalist as Master of Ceremonies.

The Conference will feature luncheon roundtables with conference speakers, special guests, and Art Center leaders.

The 2008 Art Center Design Conference is presented by Richard Koshalek, president, Art Center College of Design, and Erica Clark, senior vice president, International Initiatives. Guest program director is Chee Pearlman.


Wednesday, May 7, ­through Friday, May 9


Art Center College of Design

South Campus

950 S. Raymond Ave.,

Pasadena, CA 91105


Sponsors include: Target, Steelcase, Hyundai, Eastman Innovation Lab, lynda.com, Bernhardt Design, Google, (mt) Media Temple, Adobe, and Wells Fargo. Media Partners include: Metropolis Magazine, WIRED, Azure, and CORE 77.