September 21, 2007

2007 Sarasota International Design Summit Schedule Released

Sarasota, Fla. - The weekend of September 7 through 9, Carnegie Mellon University's School of Design hosted Emergence 2007, a conference on Service Design. Several of the presenters who spoke at that event, including Emergence Chair and Director of Graduate Studies for CMU's School of Design, Shelley Evenson, and Oliver King, co-founder and director of Engine, a UK-based service design firm, will help lead the discussions on international best practices in this burgeoning field at the 2007 Sarasota International Design Summit. 
Shelley will join Dr. Larry Thompson, president of Ringling College of Art and Design, in an opening conversation about the state of integrated design and business education in the US and abroad, and share some of the initiatives underway to expand industry and academic partnerships in this exciting new discipline. 
Oliver will be joined on stage by Beth Viner, senior business development lead for the Smart Space division of IDEO, for a discussion centering on concrete examples of how service design practice is transforming public and private enterprise. Oliver will offer examples of how his firm has helped businesses develop meaningful and profitable connections with customers by creating propositions and experiences that resonate most with customers' needs. Beth will share work her firm is doing to help businesses understand and get ready to serve the expectations of the most demanding and fickle customers ever: a group demographers call Millenials but we know better as our own kids. 
Additionally, the Summit includes three workshops on service design to help attendees understand how to incorporate the latest best practices and processes in an organization.
Sign up online by September 30 and save $100 on registration fees. 
Alliance partners -- including members of AIGA, TBTF, The Luxury Marketing Council, Gulf Coast Community Foundation of Venice and EDC of Sarasota County or subscribers of Fast Company and METROPOLIS Magazines -- save an additional $100 by entering their partner code in the designated field when filling out the online registration form. 
Don't know your code?  Email with your membership affiliation and they will send it to you. 
Visit to register. Register three, and the fourth person attends free. Want to bring your whole team to experience the Sarasota International Design Summit?  They have made it easy and cost effective.  Register and pay online for three people from your organization and send the name, title, company, and full contact information for the person you'd like to receive complimentary registration to Mary Craig at
This year's Summit theme will explore how design is influencing the creation of new products, services, and business models related to major lifestyle trends and sustainability.  Included are keynote presentations, breakout sessions, pre-conference workshops, and tours, parties, and exhibits. 
Visit for information about the general session speakers and topics at the Summit.   
The 2007 Sarasota International Design Summit will feature several breakout session tracks that will allow attendees to engage in smaller groups with experts on some of the hottest topics in design and business today. Four Mini-Summit session tracks will be devoted to Service Design, Sustainability, Profiting in the Baby Boomer Marketplace, and Integrating Design + Business Practice. 
The Sarasota International Design Summit and host Ringling College of Art and Design are grateful to the following sponsors for their support: 
Fast Company Magazine
Herald Tribune Media Group
SRQ Magazine
Gulf Coast Community Foundation of Venice
atLarge Inc
Digital Hands
Insignia Bank
The Luxury Marketing Council of Florida
Maddux Business Report
Willis A. Smith Construction Co