XR Studio Launches in New York
February 17, 2022

XR Studio Launches in New York

NEW YORK CITY – Mixed reality experts Silver Spoon and production house Schrom have partnered to launch a new Extended Reality stage in New York. 
Meeting a growing demand for fully-equipped virtual production (VP) venues on the East Coast, XR New York will provide content producers from the entertainment industry – including broadcasters, filmmakers, agencies and brands – with a professional level of XR production services and support. 
XR studios are becoming increasingly popular as virtual production is adopted more widely across a variety of industries. Utilizing LED screens, virtual production offers producers a way to bring CG elements to life in camera instead of with green-screen post-production. Productions benefit from realistic lighting and immersive environments which can be easily altered, whilst precise movement tracking allows visual effects to be edited with ease.

Silver Spoon and Schrom’s heritage as leaders in the production industry brings expertise to the studio space. Those new to virtual production or with limited experience will have advice on hand as they explore the studio’s advanced production capabilities.

Studio features include 35’ by 14’ LED walls with back, side, and ceiling panels which are able to be moved as necessary for easy placement. The studio will offer both Unreal Engine and disguise as part of its pipeline for the projects it hosts. The space includes a 100’ by 50’ stage with a polished and leveled floor, soundproofing, and drive-in accessibility. The facility also provides wardrobe and talent spaces, prop room and building, conference rooms, and a chef kitchen.