Sorokin Named iPi Soft CEO
February 16, 2021

Sorokin Named iPi Soft CEO

MOSCOW — iPi Soft, LLC, developer of markerless motion-capture software technology, named Pavel Sorokin, current chief operating officer, as the company’s new chief executive officer (CEO).
Since co-founding iPi Soft In 2008 with Michael Nikonov, Sorokin has held various roles including lead developer, finance and administration, business development/marketing, as well as spearheading major strategy and technical shifts across the company’s product lines. 

Most notably, Sorokin introduced iPi Soft and its markerless motion-capture solution, iPi Motion Capture, to US, European and Asian markets leading to its adoption into some of if the most prestigious VFX and creative studios and educational institutions. His efforts have also been instrumental in marketing the real-time capabilities available in iPi Motion Capture and the software application’s compatibility with leading game engine platforms including Unity and Unreal. 

Additionally, Sorokin managed the marketing strategy for iPi Biomech, an add-on motion-capture software tool that opened new channels for markerless tracking and visualization of motion capture data for medical, sports analysis and movement science applications. 

Sorokin succeeds Nikonov, current iPi Soft CEO and chief technology architect. Nikonov will continue as chief technology architect to lead technology development efforts that strengthen iPi Soft’s focus on quality and innovation.