PORTLAND, OR—Planar, a visualization technology company, has launched Planar Studios, an initiative designed to revolutionize the explosive virtual production (VP) and extended reality (XR) markets. Planar Studios combines the advanced technologies, industry partnerships and personnel that customers require to create realistic on-screen content in the ever-expanding VP and XR industries.
Through the Planar Studios initiative, Planar is empowering visual storytellers to deeply engage audiences through advanced technological development, particularly critical LED and motion capture systems. By bringing VP and XR to mainstream entertainment, corporate and education markets, Planar is helping make VP and XR solutions more accessible, streamlined and repeatable.
Planar solutions for VP and XR are being deployed worldwide, including at Orbital Virtual Studios, a Los Angeles-based VP studio dedicated to producing movies, music videos and commercials from pre-production design and development, to production, photography and all the way through post-production.
“LED display technology is taking the production industry by storm, enabling new techniques and processes that are transforming the way video producers create incredibly realistic action and transport audiences to new worlds,” said A.J. Wedding, director and co-founder of Orbital Virtual Studios.
Through the Planar Studios initiative, the company leverages Planar’s on-camera broadcast studio installations and products. The company has worked directly with leading creative and technical professionals to tune and evolve the Planar CarbonLight LED portfolio to include key features required in contemporary and future VP and XR techniques.
Planar’s initiative is strengthened by collaboration with industry-leading partners that specialize in digital production and developing next-generation visual storytelling tools. This starts with Planar’s sister company, NaturalPoint, which creates the OptiTrack family of motion-capture software and high-speed tracking cameras, in addition to providing contract engineering services.
Image from Planar video.