Adobe Announces Creative Cloud Updates
April 3, 2019

Adobe Announces Creative Cloud Updates

LAS VEGAS — Adobe ( has announced performance updates and new innovations for the video and audio tools that make up its Creative Cloud package. Attendees at this year’s NAB Show can get a closer look at the newly-available features and hear from industry experts at the Adobe booth (#SL5610) and at over 100 partner booths.
Available today, new features include Content-Aware Fill for video, powered by Adobe Sensei, the company's artificial intelligence (AI) and machine learning technology, along with new capabilities for titles and graphics, crafting animations, refining audio mixing, and organizing and preparing project media. There are hundreds of performance improvements, include faster Mask Tracking for effects and color workflows, dual GPU optimization and improved hardware acceleration for HEVC and H.264 formats in Premiere Pro. In After Effects, enhancements include GPU-accelerated effects, such as Change Color and Roughen Edges.

“Video consumption is exploding across broadcast, film, streaming services and digital marketing, resulting in a spike in content creation demands,” said Steven Warner, vice president of digital video and audio, Adobe. “Through optimized performance and intelligent new features powered by Adobe Sensei, Creative Cloud helps video professionals eliminate the most tedious production tasks so they can focus on storytelling and executing on their creative vision.”

Content-Aware Fill in After Effects (formerly Project Cloak) for video is powered by Adobe Sensei and automates the process of removing visual elements, like boom mics, signs, logos and even people from footage.

Users can now organize and storyboard their media in the Freeform Project panel in Premiere Pro. Assets canbe arranged visually and saved as layouts for shot selects, production tasks, brainstorming story ideas, and assembly edits.

Rulers and Guides let users work with familiar Adobe design tools inside Premiere Pro, making it easier to align titling, animate effects, and ensure consistency across deliverables.

Punch and Roll in Audition is a new feature that provides efficient production workflows in both Waveform and Multitrack for longform recording, including voiceovers and audiobooks.

Livestream performances can now be enhanced where audiences engage with characters in realtime, with on-the-fly costume changes, impromptu dance moves, and signature gestures and poses.

Powered by Adobe Sensei, Auto Ducking (in Audition and Premiere Pro) now allows for dynamic adjustments to ambient sounds against spoken dialog. Keyframed adjustments can be manually fine-tuned to retain creative control over a mix.

Adobe Stock now offers an extensive collection of 10 million professional-quality, curated, royalty-free HD and 4K video footage and motion graphics templates from leading agencies and independent editors to use for editorial content, establishing shots or filling gaps in a project.

And Premiere Rush, introduced late last year, offers an efficient mobile-to-desktop workflow integrated with Premiere Pro for on-the-go editing and video assembly.