HP Pushes Bounds of Digital Creativity with Offerings
October 17, 2018

HP Pushes Bounds of Digital Creativity with Offerings

LOS ANGELES — Adobe MAX, HP Inc. announced a bold new push to deliver the next generation of technology solutions for creative professionals. HP is combining the power of its Z by HP portfolio of high-performance computing systems with its industry-leading print and packaging capabilities to curate the ultimate experiences for creators.

The new Z by HP portfolio including ZBook mobiles, Z desktops like the HP Z2 Mini or the powerful HP Z8, and the HP DreamColor displays. The HP ZBook Studio, HP ZBook Studio x360, HP ZBook 15 and HP ZBook 17 have been enhanced with greater processing power, innovative security features and bright displays. 

The performance increase, with six-core Intel Core i9 processors, will enable creatives to tackle heavier workloads, such as video editing and 3D rendering. The expanded memory option up to 32GB of memory (expandable up to 128GB depending on model) allows users to work faster with large amounts of data. New security feature RAID  gives users mirrored SSD storage, providing backup for valuable data. Also, both the HP ZBook Studio and Studio x360 gain a boost in graphics performance to seamlessly render and edit with the NVIDIA Quadro P2000 graphics card. 

With the HP ZBook Studio x360, a powerful convertible PC, users can reimagine the creative process with the comfort of a laptop and the convenience of a tablet. HP ZBook Studio x360 features a new optional anti-glare touchscreen, allowing users to work outdoors or in bright lighting situations, as well as enhanced durability with the latest generation Corning Gorilla Glass. The immersive HP DreamColor anti-glare display supports 100 percent Adobe RGB, has 600 nits of brightness. This is 20 percent brighter than the Apple MacBook Pro 15-inch Retina display and 50 percent brighter than the Dell XPS UltraSharp 4K display3. 

Z Club for Elite Creators 

HP also announced Z Club, an exclusive program for elite creators to upgrade their studios. A group of 100 creative professionals will be selected as initial members and will be outfitted with custom-made photographer, video editor, graphic designer or artist bundles. HP will take the guesswork away from finding the right tools by providing a tailored hardware and services solution to meet the needs of each creator’s specific workflow. 

HP will provide this bundle free of charge for three months, encouraging creators to experience the full power of Z. For the first time ever, HP will offer a subscription-based hardware and services bundle for these creative customers. For a monthly fee, the Z Club will provide powerful computers bundled with pro-grade displays, printers and accessories. Additionally, HP experts will be available to help members along the way. 

Uniquely Creative with HP SmartStream Designer for Designers 

To unleash creative potential and make the limitless possibilities of print and packaging possible, HP is announcing global availability for HP SmartStream Designer for Designers (D4D), a new plug-in for Adobe Illustrator CC. HP SmartStream D4D is a suite of “light” design solutions to empower designers to and personalize any design through the use of variable text, color, and images, enabling them to take more creative control of the process. 

In addition, the HP SmartStream Mosaic feature within the D4D software allows designers to create seed files which can be infinitely manipulated through the use of algorithms to create endlessly unique outcomes in real-time. HP SmartStream D4D is now available as a free download plug-in app, for both Mac and PC platforms, on Adobe Exchange. 

HP SmartStream D4D debuted at Adobe MAX 2018. 


The HP ZBook Studio x360 is available now for a starting price of $1,499. The HP ZBook Studio, the HP ZBook 15 and HP ZBook 17 are all available now as well for a starting price of $1,349.