Ravens Launch First NFL AR Face Painting
September 28, 2017

Ravens Launch First NFL AR Face Painting

BALTIMORE   -The Baltimore Ravens, in partnership with Faceware Interactive and Image Metrics technology, have developed a photoreal, virtual, face painting experience that seamlessly integrates into the team’s mobile app (powered by Yinzcam). This experience, along with other new, in-stadium, augmented reality activations for the 2017 and 2018 seasons, is aimed at increasing fan engagement and excitement. 

With over a dozen face paint looks to choose from, fans will be able to express their Ravens pride like never before. And, each look is shareable on social media.  

Later in the 2017 season, fans will also have access to the “Fan Mirror,” a full-size, moveable, face recognition mirror located on RavensWalk, the M&T Bank Stadium concourse, or at special events. And finally, in 2018, in-stadium cameras will use facial recognition of fans in the stands and project face paint on them to the RavensVision boards.

The three, new augmented reality fan experiences expand upon the Ravens existing three-phase, $120 million self-funded stadium improvement program that will enhance the fan experience at M&T Bank Stadium.  That program also includes two, 4K ultra-high definition video displays, the introduction of Sky Cam into the game experience and the 2018 reveal of four new 4K, ultra-high definition corner video displays. 

“We say it all the time…we want attending a game to be an amazing experience for our fans. We want to create lifelong memories. Our face paint executions are not only a cool way for our fans to show their team spirit, they create those great memories,” said Senior Vice President of Ravens Media Michelle Andres. 

“It brings us great pleasure to bring our technology into the sports world,” said Peter Busch, Vice President of Business Development for Faceware Interactive. “Ravens fans will get to share their pride unlike any fan has ever done before, and to be a part of that is special.”

The Ravens have a three-year partnership with Faceware Interactive as the first-ever official Augmented Reality provider to the club – the first of its kind in professional sports.