Adobe Showing Improvements To Video Tools At IBC2017
September 13, 2017

Adobe Showing Improvements To Video Tools At IBC2017

SAN JOSE, CA — Adobe Systems Incorporated ( has revealed advancements to its Creative Cloud video tools and services, which are being showcased at IBC 2017 in Amsterdam. The company is showing its latest innovations in virtual reality (VR)/360, animation, motion graphics, editing, collaboration and Adobe Stock – all of which will be available later this year. Many of these features are powered by Adobe Sensei, the company’s artificial intelligence and machine learning framework. 
“Video is the fastest growing medium in communications and entertainment,” says Bryan Lamkin, senior vice president of digital media at Adobe. “Whether you’re an online creator, global media company or filmmaker, you need to deliver world-class content across all platforms and formats at incredible speed. Adobe is breaking new ground in collaboration, social sharing and analytics to accelerate workflows for all video creators.”

In April, motion graphics templates were introduced, bringing the power of After Effects to Premiere Pro through easy-to-use templates. Editors wanting to work with dynamic, professional graphics or graphics packages created in After Effects, such as titles, lower thirds, bumpers and closing credits, will soon be able to access motion graphics templates right in Adobe Stock and through Creative Cloud Libraries. In addition, Adobe has made usability improvements to the Essential Graphics panel in Premiere Pro, including responsive design options for preserving spatial and temporal relationships.

Character Animator 1.0 is being shown with changes to core and custom animation functions, such as pose-to-pose blending, new physics behaviors and visual puppet controls. Adobe Sensei helps improve lip-sync capability by accurately matching mouth shape with spoken sounds.

Virtual reality video creation will be possible with a dedicated viewing environment in Premiere Pro. Editors can experience the deeply engaging qualities of content, review their timeline and use keyboard-driven editing for trimming and markers, while wearing the same VR head-mounts as their audience. In addition, audio can be determined by orientation or position and exported as ambisonics audio for VR-enabled platforms such as YouTube and Facebook. VR effects and transitions are now native and accelerated via the Mercury playback engine.

With the release of Team Projects, Adobe has improved collaborative workflows on the local area network with managed access features that allow users to lock projects and provide read-only access to others. Formerly in beta, Team Projects will offer smoother workflows hosted in Creative Cloud and the ability to more easily manage versions with auto-save history.

Adobe Audition adds flexible session organization to multi-take workflows and continuous playback while editing. Powered by Adobe Sensei, auto-ducking is added to the Essential Sound panel that automatically adjusts levels by type: dialogue, background sound or music.
Adobe Stock continues to grow, with over 90 million assets available, including photos, illustrations and vectors. Customers now have access to over four million HD and 4K Adobe Stock video footage directly within their Creative Cloud video workflows and can now search and scrub assets in Premiere Pro. Coming to this release are hundreds of professionally-created Motion Graphics templates for Adobe Stock, available later this year, which allow editors to leverage some of the best-designed motion graphics. Additionally, motion graphic artists will be able to monetize their work and sell Motion Graphic templates for Premiere Pro through Adobe Stock.