CULVER CITY, CA — After eight years in Santa Monica, MPC LA has moved to a 25,000-square-foot digital studio in Culver City. The new space is twice the size of their old home and is located at 8921 Lindblade Street.
MPC Advertising will see their creative firepower ramp up with more space and resources dedicated to VFX, color and finishing. The space also plays host to a purpose-built VR/AR infrastructure and its content production arm, MPC Creative.
MPC Film will offer filmmakers the opportunity to inspire and collaborate with MPC’s creative talent to support the pre-production phase of development. Creative services include concept and production design, previs & visual development, preliminary bidding and budgeting and VFX supervisor representation.
MPC’s Global CEO, Mark Benson, says, “We continue to be inspired by crafting the very best visual experiences in collaboration with the finest creative, production and technology minds. Moving to an integrated space for both our film and advertising businesses in Culver City allows MPC to better service the needs of the creative community.”
The space features an MPAA approved previs artist workspace and a screening room with 3D stereo, HD and 2K/4K projection, offering 2K synced reviews, TVIPS video feed and video conferencing.