Deluxe Launches New VR Unit
April 12, 2016

Deluxe Launches New VR Unit

NAB 2016: LOS ANGELES — Deluxe Entertainment Services Group ( has launched Deluxe VR, a dedicated virtual reality creative services unit that will offer end-to-end production and post production services. The team will be at the NAB show highlighting several VR projects, as well as their unique service capabilities.

Deluxe VR provides end-to-end and a la carte VR production and post services across all VR platforms, including creating realtime and pre-rendered CG content, as well as 360-degree live-action video. In addition to the dedicated team, Deluxe VR will leverage the talent of more than 3,000 artists worldwide across Deluxe studios, including Company 3, Method Studios, StereoD, Rushes, and Iloura.

“The way audiences and enterprises can experience media is evolving, and we have evolved our approach to production and post so that clients can create whatever they envision,” says Deluxe CEO John Wallace. “We’ve invested heavily in laying a strong technical foundation for our proprietary VR workflows and in building a dedicated VR team, with the ability to leverage the artistic and technical talent of Deluxe companies worldwide, to handle projects of any complexity and scale.” 

Malte Wagener has moved from his VP role at Method Studios and Company 3, to lead Deluxe VR, with long-time VFX R&D director Peter Shipkov heading up engineering, and PJ Nachman leading business development. Back in March, Nokia announced a post production partnership with Deluxe and Deluxe VR to provide technical consultation, editorial, VFX, color, and stitching services for immersive content created with its OZO VR camera system. 

At NAB, Deluxe VR will debut two new VR experiences that demonstrate the possibilities and impact of VR across storytelling, education, communication and commerce. NAB attendees can experience an interactive product demo that introduces participants to all aspects of an F14 fighter jet, exploring detailed 3D models of the jet’s operating and weapons systems, firing its rocket payload, and viewing both virtual and live-action versions of the plane’s tactical maneuvering capabilities. The company will also showcase Reco (left), an interactive story of some curious robot aliens that literally pulls the viewer into their world.