AMD Joins Immersive Technology Alliance
December 9, 2015

AMD Joins Immersive Technology Alliance

TORONTO — The Immersive Technology Alliance ( — the official trade organization for immersive technologies such as, virtual reality (VR), augmented reality (AR), and stereoscopic 3D — recently announced that AMD and the VR Council have joined the organization. Daryl Sartain, director of VR at AMD, will serve as the 2015/2016 chair of the ITA VR Council.
The VR Council, a professional community of technology makers, content makers, retail channels, and academic institutions, was founded by AMD in July 2015 to collaborate and build virtual reality's future. By joining forces with the ITA, it has become a dedicated division within the alliance and will provide a forum for members to discuss VR technologies, standards development and market opportunities.

"AMD founded the VR Council to bring together the leading authorities on virtual reality to cultivate the industry and create a cohesive vision for its future," says Sartain. "We've tracked the ITA and its leadership in immersive technologies for years and we're thrilled to be joining forces on this initiative to help drive the evolution of VR."

"As a leading GPU and CPU manufacturer, AMD's work touches everything from PCs to game consoles such as the Sony PlayStation 4 and Xbox One,” adds ITA executive director Neil Schneider. “Their commitment to VR is underscored by their LiquidVR platform and continuous technology innovation. The ITA is honored to have AMD and the VR Council join us and help lead our efforts.”

Founded in 2009, the ITA features dozens of member companies from all over the world who regularly collaborate through meetings, international immersed conference events and the private immersed access online community. The alliance is pleased to welcome additional new members including: Droiders, one of the first Google Glass software developers; InMediaStudio, which co-developed the Mission Impossible V VR experience; and AWE Company, which created the world renowned Fort York experience in Toronto.