New ‘Dell Create’ Services Solution Aims to Revolutionize M&E Workflows
April 11, 2013

New ‘Dell Create’ Services Solution Aims to Revolutionize M&E Workflows

Dell has revealed what it believes is a revolutionary concept via Dell Create, Multi-Vendor Cloud for Content Creators, a new professional service designed to help large broadcast companies, studios, creative shops and other media and entertainment customers dramatically improve their content workflows with a centralized IT environment.

Dell Create helps customers reduce operational costs and increase efficiencies through the Dell-managed organization and implementation of a customized combination of customer-approved vendor solutions, carefully selected to operate seamlessly together to meet the unique needs of each customer. This helps customers do more of what they do best and spend more time being creative.

Today, most broadcast companies, studios or creative shops manage the creation and/or distribution of content themselves. These processes require the orchestration of many areas of specialized expertise, from business process management to unique video-related tasks. Each of these niche areas is generally serviced by different vendors that have their own platforms and applications. As a result, companies are required to constantly re-invent their workflow process to get the disparate technologies and processes to work well together. This cumbersome process plagues most businesses with inefficiencies, lack of standards and redundancy.

Dell Create is designed to help customers save money and have more time to focus on the creative process by providing them with a converged hardware and software data center model, as opposed to traditional workflow silos.

"Studios and broadcasters face a transformation challenge that will reward having a centralized, scalable approach for their systems architecture," said Adrian Drury, Lead analyst, Media & Broadcast, Ovum. "This will enable them to be operationally agile in the face of a rapidly transforming and increasingly complex and fragmented market. The challenge is that vendor landscape in the premium video industry is highly fragmented, defined by specialist solutions engineered for defined production and distribution workflow processes. As studios and broadcasters embark on their transformation challenge, there is a need for cloud platforms that are engineered for the specific security, file size and latency requirements of this industry, while presenting a unified architecture that can give studios and broadcasters the platform to survive and thrive in the transition ahead."

Dell Create services include the following steps:

  1. Dell gains a firm understanding of the customer environment and opportunity to improve and modernize. Dell leverages key system integrators and developers to analyze the customer's IT environment.
  2. Dell recommends the best workflow based on the customer's needs and business goals. This recommendation includes a custom framework that integrates the right media and entertainment vendors for each customer's unique requirements.
  3. Dell then develops a recommendation for and helps implement an up-to-date, networked infrastructure based on customer direction and to adequately support the new streamlined workflow.

Customers in the media and entertainment industry focus on a variety of content-related tasks, spanning from content creation and management to digital rights management and distribution to the need for more dynamic multi-device applications. Dell is in the position to support each of these unique needs from both the services and hardware perspective. Affordable and customizable offerings available through the Dell Create solution include a variety of elements from Dell's services, security, hardware and software offerings:

  • Dell Fluid FS for video storage
  • Dell Wyse thin clients for secure, reliable and cost-effective computing
  • Dell Services & Solutions for hardware orchestration
  • Dell PowerEdge C servers for rendering
  • Dell Precision workstations for high performance content creation
  • Dell UltraSharp monitors for high-end visualization
  • Dell SonicWALL and Dell Quest for security