GenArts Launches Sapphire Edge Video Effects Software
August 16, 2011

GenArts Launches Sapphire Edge Video Effects Software

Cambridge, Mass. - GenArts Inc., developer of specialized visual effects (VFX) software for the media and advertising industries, has launched Sapphire Edge, a VFX solution that enables videographers to achieve film-quality video effects quickly and easily.
Key features include: a portfolio of pre-built looks, a Looks Browser to preview looks in real time on the user's footage, and streamlined controls to fine-tune easily. Sapphire Edge is priced at $299 and initially supports Apple Final Cut Pro and Sony Vegas Pro.
"Video is exploding and becoming the primary means of communication," says Katherine Hays, CEO of GenArts. "As more individuals and businesses use video to entertain, influence and inform, they must deliver a minimum level of quality to be credible - and the bar is high. Today's viewers expect to see the same quality on every screen, or they disengage and abandon. Until now, visual effects were largely the domain of media and advertising experts who relied on them to improve quality and engage viewers. With Sapphire Edge, we are thrilled to introduce a simple, intuitive solution that empowers every video creator to maximize the value of their video content."
Videographers can quickly browse 350+ pre-built looks and view on their own clip inside the native look and feel of their editing system. Sapphire Edge includes access to regular preset updates so looks stay fresh and relevant.