Elsevier's Focal Press Debuts Second Edition on Producing Animation
September 22, 2011

Elsevier's Focal Press Debuts Second Edition on Producing Animation

Oxford, UK - Focal Press has released Producing Animation, a comprehensive guide to the production industry written by Catherine Winder and Zahra Dowlatabadi and edited by Tracey Miller-Zarneke.
For professionals and students, this book covers the process from script to screen while defining the role of the producer at each phase. The second edition features new content, such as sidebars on key topics from industry experts, discussions on CG, 2D, and stereoscopic production processes, and an overview on marketing and distributing your project. A companion Web site provides access to sample tables, templates, and workflow outlines for CG and 2D animation production.

* The guide to identifying, pitching, selling, developing, and producing an animated show with detailed resources for production planning, budgeting, scheduling and tracking your project. 
*A unique collection of the knowledge, experience, and advice of industry professionals on a wide variety of topics, from selling your project to setting up a co-production to stereoscopic filmmaking.
* Producing Animation 2nd edition features two new chapters discussing software and legal aspect of a producer's role, in-depth case studies, and updated resources for professionals and students.