AMD Reintroduces FX Brand for High-End Processors and Platforms at E3
June 9, 2011

AMD Reintroduces FX Brand for High-End Processors and Platforms at E3

 Los Angeles, Calif. - AMD reintroduced its FX brand PC processors and platforms at E3, the Electronic Entertainment Expo. AMD also announced new members in its "Gaming Evolved" program, with native HD3D support in Eidos Montreal's Deus Ex: Human Revolution and new collaborations with Bioware, Creative Assembly, and Codemasters.
The FX brand is associated with AMD's fastest processors and most powerful platforms--those designed for unrestrained PC performance for the ultimate gaming and HD entertainment experiences, says a spokesperson. In addition, these processors and platforms drive rich visuals for graphics-intensive applications and high-resolution AMD Eyefinity multi-monitor configurations. The first platform to earn the FX title, the "Scorpius" platform will feature the AMD 9-series chipset motherboards and AMD Radeon HD 6000 Series graphics cards, plus the upcoming "Zambezi" unlocked, native eight-core processor.

"AMD's FX brand will enable an over-the-top experience for PC enthusiasts," says Leslie Sobon, vice president of worldwide product marketing, AMD. "By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD's latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC's performance."

Furthering its commitment to PC gaming innovation and promoting an open and advanced experience for gamers, AMD continues to add members and grow relationships in the second year of the Gaming Evolved program. Gaming Evolved combines AMD's expanded support for Microsoft DirectX 11 games (which use the latest graphics technology from Microsoft), along with AMD Eyefinity multiple-monitor configurations, AMD Dual Graphics (which enables multiple graphics processors in one computer), and native AMD HD3D support to enable standards-based stereo 3D display capabilities for an immersive 3D visual experience.

With AMD HD3D, gamers can experience amazing stereoscopic 3D gaming image quality for a more realistic experience. AMD HD3D technology supports more than 400 titles through AMD's technology partners, and AMD's open 3D ecosystem approach encourages the broadest selection of 3D solutions, available at an affordable cost.

In addition to Eidos, AMD's new partners include major developers of critically acclaimed titles, including Bioware's Dragon Age II, Creative Assembly's SHOGUN 2: Total War, and Codemasters' DiRT 3, which will include native support for DirectX 11, AMD Eyefinity, and AMD Dual Graphics technologies.