ck Calvin Klein Eyewear Announces 3D Sunglasses
November 11, 2010

ck Calvin Klein Eyewear Announces 3D Sunglasses

Melville, N.Y. - ck Calvin Klein Eyewear has partnered with Marchon3D to infuse its patent-pending 3D lens technology into the designer eyewear sector.
The patent-pending M3D lens technology is the only curved 3D lens on the market that is RealD certified, reveals a representative. The curved lens, matching the contour of the eye, maximizes a consumer’s 3D viewing experience, enabling greater image immersion. With the photocromic lens technology, consumers can wear their glasses indoors and outdoors.

“With Marchon3D’s M3D technology and ck Calvin Klein Eyewear’s sleek, fashion-forward design, we are providing consumers the best 3D-enabled sunglass on the market,” says Claudio Gottardi, president of Marchon and CEO of Marchon International. “Having infused technology and fashion only raises the bar in the 3D eyewear field and Marchon is excited and proud to lead the industry.”

The ck3D sunglasses will be offered in three men’s and three women’s styles, each providing:
• M3D patent-pending, circular-polarized lens technology to provide the best possible 3D viewing experience
• Photocromic capability, transitioning from indoor 3D glasses to outdoor UVA/UVB/UVC protected sunglasses
• RealD certification
The ck Calvin Klein eyewear, part of the M3D collection, will be available December 2010 with the retail price of $180.