Xsens and The Third Floor Help Previsualize Marvel's Iron Man 2
May 10, 2010

Xsens and The Third Floor Help Previsualize Marvel's Iron Man 2

Los Angeles, Calif. - Xsens Technologies, creator of the MVN full-body, motion-capture system, and The Third Floor previs studio employed new technology to design sequences for Marvel’s Iron Man 2. Since December 2007, Xsens and The Third Floor have been expanding the field of previsualization by using motion-capture technology to pre-plan some of Hollywood’s most elaborate feature films, including Marvel’s Iron Man 2 and Disney’s Alice in Wonderland.
By leveraging innovative digital technologies, such as Xsens’ MVN system, The Third Floor provides filmmakers with real-time, interactive characters and environments to revolutionize the way content is created. For Iron Man 2, The Third Floor team used MVN motion capture suits to deliver more than 700 unique shots for the film. These advanced previs techniques have helped film studios reduce risk and save money, by enabling directors to hone in on the most effective creative choices and technical solutions in advance of the shoot, says a representative.

“Through the previs process we are able to optimize entire films, to make them more creative, and to insure that more of each film’s budget ends up on screen,” says Chris Edwards, CEO of The Third Floor. “That’s where all the technology – all the hardware and software – comes into play. Everything is in the service of preserving the director’s vision from pre-production through post.”

“We’ve been developing our motion-capture systems to cater to the demands of production, by providing crisp, clean data instantly, without the crew having to think about ‘what’s under the hood’,” says Casper Peeters, CEO of Xsens. “This enables filmmakers to make creative decisions, unencumbered by technical restrictions and puts the creative controls back in the hands of every director. Virtual moviemaking doesn’t have to be about expensive technology, it’s about using affordable new technologies in creative and intelligent ways.”

Xsens demonstrates their latest products and solutions for previs and virtual production at SIGGRAPH 2010 in Los Angeles. During a special Xsens Xperience, the company’s 10th anniversary will be celebrated.