Electrolux uses 3D visualization technology from RTT AG in its kitchen planner
May 18, 2010

Electrolux uses 3D visualization technology from RTT AG in its kitchen planner

Munich, Germany – Realtime Technology (RTT) AG and Electrolux are now enabling premium kitchens to be seen from a whole new perspective. Electrolux, manufacturer of household equipment for private and commercial customers, is drawing on RTT’s expertise in realtime 3D high-end visualization. The collaboration between the companies focuses on presenting Electrolux products as photorealistic 3D models in addition to the kitchen configurator, which was specifically designed for Electrolux. The kitchen configurator aids kitchen planners in advising customers on the design of their future kitchen using individualized and interactive technology.
When designing a premium kitchen, customers have high expectations of the advice they receive and the presentation of the product range. Current kitchen planning visualization is primarily focused on 2-dimensional depictions; however, these kitchen planning tools fail to adequately represent the finish and materials of the Electrolux product line and restricts the customer’s imagination in spatial terms. The same also applies to the lack of photorealistic portrayals of the surfaces and materials used by Electrolux’s partners, which include premium Italian suppliers Minotti and Valcucine.

As part of the collaboration process, RTT is compiling high-end, virtual 3D models for the company’s entire product line including the Electrolux, AEG-Electrolux, Eureka, and Frigidaire brands. Complex CAD data for each product is transferred into the RTT DeltaGen software, where RTT artists then create photorealistic virtual models of the individual kitchen products and components. These models and other kitchen components, such as cupboards and countertops, can be individually compiled by the customer using the configurator developed by RTT. The Electrolux kitchen configurator was presented to the public at the international ‘Salone Internazionale del Mobile’ furniture trade fair in Milan, in collaboration with Minotti and Valcucine.

The kitchen planner makes it possible to interactively design a kitchen, allowing the customer to immediately visualize the results of their configurations. When it comes to sales and marketing, both Electrolux and kitchen designers are provided with compelling new ways of facilitating customer choice based on photorealistic impressions, thereby persuading customers to make a purchase more easily.