Prime Focus Releases CLEAR Media Asset Management Service
October 6, 2009

Prime Focus Releases CLEAR Media Asset Management Service

Hollywood, Calif. - Prime Focus Technologies (PFT) has launched CLEAR, a Web-based media asset management service to help film studios, broadcasters, and advertisers more efficiently manage content and workflows. CLEAR manages the entire lifecycle of content from production to distribution, and offers a secure, fast, and reliable digital delivery platform for advertising and entertainment content, says a company representative.
PFT has also launched CLEAR Live, a video-on-demand (VOD) package and
creation service which can deliver custom VOD packages from live feeds in
less than three minutes to new media platforms - including web, mobile,
IPTV and catch-up TV.

CLEAR is a customizable and scalable subscription service, requiring no
upfront capital expenditure. Clients benefit from a single point of contact
and substantially reduced production and delivery times and costs - across
all media and at every stage of the process. It allows organizations to
preserve content and manage workflows that span geographies, helping
advertisers and ad agencies roll out global or regional print and
television advertising campaigns. CLEAR provides custom support for client
business driven meta data models, processes, workflows and applications.

"In the digital media world, the management of content, processes and
interactions is key," said Ramki Sankaranarayanan, President and CEO, PFT.
"With CLEAR, such workflow items can be managed across locations and the
platform is customized to increase productivity. This is particularly
pertinent at a time when companies are looking to cut costs and generate
new revenue streams, while changes in the way content is produced and
managed call for increased collaboration and efficiencies."

CLEAR ensures that content is available across time zones and geographies
without the need for round-the-clock IT support staff. It's built on open
standards, enabling integration with in-house systems and software, and is
composed of four main components:

Media asset management - CLEAR manages audio, video, images and documents
in all formats including HD, 2K and 4K. Workflows, user management, content
security and portal interfaces can all be customized. Distributed storage
allows clients to share content across multiple locations, using
high-resolution content for workflows in each location, and low-resolution
proxies for search, browse and interaction.

Digital archiving - CLEAR maintains more than one copy of the
high-resolution content at any time, with one copy in the digital archive
and another at a disaster- proof location under fire and earthquake
resistant vaults. Content can be partially retrieved when just a small
portion is needed.

Presentation - CLEAR's web-based portal allows clients to search, browse
and access content; review, approve and share content online; and create
showreels and rough edits. It enables real-time input, status and tracking
of campaigns at any stage of the process while providing a clear audit

Digital preparation and delivery - CLEAR manages worldwide content delivery
straight from the client's desktop to email, mobile, iPhone, ftp, DVD, etc.
Fulfilment services include repurposing, captioning, subtitling, language
and quality control checks, and script and copy 'transcreation' in any
digital video and print format.

Clients have the option of a completely hosted service, an in-house
service, or a combination of the two with the archive stored at client
locations while completely managed in a hosted environment and accessed
over the internet.

Prime Focus Technologies (PFT) is a global company providing digital
content solutions to media and entertainment enterprises, and anyone who
owns audio/visual content. As these content owners embrace file-based
workflows and begin to explore the multi-platform opportunities which are
available to them, new challenges emerge. The PFT service provides a
combination of technology infrastructure and ancillary services which not
only provides solutions to these challenges, but also enhances
collaboration, productivity and asset utilisation. Additional benefits
include new and increased monetisation opportunities and valuable time and
cost savings.

In addition to being market leaders in traditional content processing and
library management services, Prime Focus also has over six years'
experience in delivering digital services to advertisers, broadcasters,
studios, production houses and archives. Equipped with a scalable hosted
digital asset management platform, a global infrastructure for processing
film and video content, a unique distributed workflow model and an offshore
delivery base in India, PFT counts amongst its clients some of the largest
content owners in the world - including Doordarshan, Star TV, Getty Images,
BCCI, Universal, Warner, adidas, EMI, MTV, BBC, Hindustan Unilever and HBO.

PFT is part of the Prime Focus group of companies. For more information
please visit