Prime Focus Launches View-D
September 30, 2009

Prime Focus Launches View-D

Hollywood, Calif. - Prime Focus, one of the world's largest visual entertainment services groups, has launched View-D, a proprietary 2D-to-3D conversion process that enables filmmakers to create stereoscopic 3D movies from source material shot on virtually any medium. View-D will be introduced at international launch events in Mumbai, London, and Los Angeles to unveil the Prime Focus global rebrand, in which Post Logic and Frantic Films VFX will be brought together under the Prime Focus name.
"3D moviemaking has proven to be more than a passing trend -- it's rejuvenating international box offices and giving filmmakers a new storytelling technique that enriches the movie-going experience," says Michael Fink, CEO, Prime Focus VFX. "Prime Focus is a visual effects facility, so we've been calculating 3D space from 2D images for years, and developed the technology behind View-D after having worked on several stereo 3D shows. With View-D, we're offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods."

View-D was developed under the guidance of Chris Bond, president and senior visual effects supervisor of Prime Focus VFX. "We're very excited to be offering View-D to the industry," says Bond. "With View-D, it's about giving filmmakers the gift of time, because our approach allows the possibility of interactive creative sessions with our stereographers, similar to a DI session. Filmmakers can also now shoot a movie with a
single camera, on film, without having to be locked into digital cameras and potentially complicated stereoscopic camera rigs. View-D critically shortens the length of time of conversion, such that conversions can now be fit into the postproduction schedule."