January 30, 2009

Gamescom Comes to Cologne in August

Cologne - The games are coming to Cologne in summer 2009, when gamescom starts. At Europe’s new trade fair for interactive games and entertainment, members of the international games industry will present a portfolio of interactive entertainment software and hardware in Cologne from 19 ­ to 23 August. The industry and anyone who is enthusiastic about computers and video games will be on hand to make use of the international contacts and business opportunities, as well as to drink in detailed presentations by publishers of console and PC games, as exhibitors show their online game portfolios.
Additionally, member companies of the German Trade Association of Interactive Entertainment Software (Bundesverband Interaktive Unterhaltungs software, or BIU) plan to exhibit their diverse game portfolios for both casual and core gamers in Cologne.

In gamescom's Business and Consumer areas, there is a marked increase in leading companies from online and browser games -- one of the industry's growth markets. The presence of this business segment at gamescom is quite important for several companies, including Ubisoft.

International stimuli will be coming from France among other countries. In cooperation with Koelnmesse, Ubifrance will organize the joint stand for the French games industry. Regional networks like game area Frankfurt Rhein Main will also focus on Cologne.

In addition to commerce and presentations by developers and software publishers, the hardware sector will complement the trade fair offerings at Cologne.