San Rafael, Calif. - Autodesk Inc. is ready to start shipping Autodesk Smoke 2010 for Mac OS X, a software-only editorial finishing tool and the first Autodesk finishing product designed to run on the Mac. Smoke software's proven editorial finishing tools harness the 64-bit power of Snow Leopard to provide an interactive, all-in-one finishing experience.
Image courtesy of WTHR-TV
"The business of postproduction is evolving. Postproduction and broadcast
facilities alike are seeking more affordable, integrated creative tools
that can help them stand out from the crowd," says Stig Gruman, Autodesk
vice president of digital entertainment. "Smoke 2010 on the Mac has been
designed to help editors increase creative output, project quality and
turnaround times. It brings production-proven finishing capabilities to the
extremely talented community of artists already using the Mac in broadcast
"Snow Leopard is the world's most advanced operating system, ideal for high
performance applications like Smoke 2010," says Ron Okamoto, Apple's vice
president of Worldwide Developer Relations. "We're delighted that Autodesk
is bringing its premier editorial finishing tool to creative professionals
on the Mac."
Autodesk Smoke helped define editorial finishing by combining the timeline
workflow of a non-linear editor with advanced visual effects tools.
Customers have used Smoke to help shape many high-profile television
programs, such as "House," "NCIS," "CSI: NY" and "Entourage," as well as
popular Super Bowl commercials, including Coke Zero "Mean Troy" and
Cash4Gold.com's "One Up." CCTV in China used Smoke to help create its 2008
Beijing Olympics packaging and promotions as well as for content production
during the Games.
As a software offering, Smoke easily integrates into existing Mac-based workflows using Final Cut Studio
or Media Composer. Visit the Smoke on Mac website for hardware requirements. Top benefits are:
o An all-in-one toolset for editorial finishing: editing, conform, 2D and
3D titling, sophisticated color correction, image stabilization, precision
tracking and keying, 2D and 3D compositing, paint, rotoscoping, retouch and
o Autodesk Modular Keyer, Master Keyer and Colour Warper advanced
o Ability to import entire timelines from Apple Final Cut Pro or Avid Media
Composer using the AAF or XML format and even finish projects using Apple
ProRes or Avid DNxHD media used in creative cut
o Native support for popular files-based formats: QuickTime, Panasonic P2
HD and Sony XDCam files
o Support for uncompressed DPX, TIFF and OpenEXR workflows
Smoke 2010 for Mac OS X license is available at a suggested retail price of
US$14,995*. Autodesk Subscription is available for purchase simultaneously
with the product license for $1,995 SRP* per year. Autodesk's Subscription
program benefits include software extensions, version upgrades, product
support as well as access to exclusive training materials. Smoke 2010 on
Mac OS X is also available for a free** 30-day trial download.
* U.S. pricing only, International pricing may vary.
** Free products are subject to the terms and conditions of the end-user
license agreement that accompanies the software.