June 10, 2008

HP Introduces Affordable, Color-critical Display

Berlin - HP has introduced its new color-critical computer professional display, available for less than a quarter of the cost of competing offerings. The display is the result of a technology collaboration with DreamWorks Animation SKG Inc. and addresses a critical need for affordable and consistent color accuracy in the animation, game development, film/video post, broadcast, product design, and graphic arts categories. 
The HP DreamColor Display features a new liquid crystal display (LCD) that provides a range of more than 1 billion colors in a 30-bit, LED-backlit display. The display is now shipping worldwide for a U.S. list price of $3499.
The HP DreamColor display is expected to disrupt the economics of color management, making it possible, for the first time, to have a color-critical LCD display on every desk to make color checks, redesigns, and multiple proofs a thing of the past.
Designed for professionals for whom accurate color management is essential and consumers who seek to use only the best in technology innovations, the HP DreamColor display achieves more than 64 times the colors available on mainstream LCDs. Reds, blues, and greens are visibly deeper, blacks are four times darker, and whites are adjustable. The DreamColor display is designed to match the requirements of professional industry standards and includes one-button access to seven pre-sets covering all the important color space standards. The display also includes a night vision interface for darkroom working conditions.
The new HP DreamColor display includes the HP DreamColor engine software, which manages the display to deliver reliable, accurate, easy color, and the DreamColor calibration kit for precision calibration. 
The HP DreamColor LP2480xz is the first display to be introduced under the HP DreamColor Technology initiative, a two-year technology collaboration between HP and DreamWorks Animation that aims to deliver accurate color that remains consistent from application to application, device to device, and medium to medium. HP introduced the first printers built on the DreamColor engine in March 2007.