October 30, 2008

Boris FX Unveils Boris Continuum Unit: Film Look

Marlborough, Mass. - Boris FX has unveiled a new Unit of the Boris Continuum family of visual effects plug-ins, Film Look.
The new Boris Continuum Film Look Unit includes the following plug-ins: 

Film Process: The Film Process plug-in can help "filmize" digital video bydeepening the color response range of the digital image to emulate film¹sdynamic color range. It can also be used to color grade and mimic aninfinite variety of analog lens filters, optical processes, and specialeffects. This capability allows for a broader aesthetic and creative palettethat filmed imagery offers - but without the higher cost of 35mm filmproduction. 
Film Damage: Film Damage simulates the appearance of old film stock. Users can add scratches, grain particles, hair or fibers, and dirt, dust, orwater spots, as well as simulate camera shake or a flickering image. 
Match Grain: Match Grain takes a snapshot of telecined media and generatesa grain signature which can be used as a matching grain sample for adestination clip containing little or no grain. A common application of thisfilter is adding grain to computer-generated imagery to lend to a morerealistic composite. Match Grain can also be used to grain footage shot onvideo so it edits more seamlessly into a sequence with telecined media. 
Film Grain: The Film Grain plug-in creates an auto-animated noise effectdesigned to simulate the appearance of grain particles in the emulsion ofmovie or photo film. 
Deinterlance: The Deinterlace plug-in converts interlaced video clips intoprogressive-scan frames, such as footage shot on film. Deinterlace canrender ³simulated telecine² style by adding pulldown. This filter can alsoconvert 29.97fps NTSC video into 24fps film-style frames. 
Prism: Prism is typically used to simulate the photographic effect ofchromatic aberration in which a bad lens can generate prismatic colorfringing along edges of high contrast within the image. 
Boris Continuum Film Look supports Adobe After Effects, Adobe Premiere Pro,Apple Final Cut Pro, and Apple Motion. For Avid systems, the Film Lookfilters are included as part of Boris Continuum Complete AVX. The Film Look Unit is the latest addition to previously released BorisContinuum Units: Chroma Key, Pan and Zoom, UpRez, Motion Key and Lens Flare. 
Boris Continuum Film Look is immediately available through the Boris FXworldwide reseller channel and direct from the Boris FX web site atwww.borisfx.com for an MSRP of $299 USD. 
Customers who purchase a BorisContinuum Film Look Unit or any other individual Unit may credit the priceof the Unit towards the full Boris Continuum Complete plug-in suite. Formore information, please visit the Boris FX web site at www.borisfx.com