February 29, 2008

5D Two-day Production Design/Technology Conference Set for October

Los Angeles - The Art Directors Guild (ADG) and the University Art Museum (UAM) of California State University, Long Beach announced detailed plans for an innovative two-day conference called 5D -- The Future of Immersive Design.
The conference will deal with the convergence of visual storytelling and design technology across all narrative media and will take place October 4 and 5. 5D will explore the newrole of design in these five dimensions, thus the name 5D: Film, TV,Animation, Interactive, and Environment. The venue for the conference will be the Carpenter Performing Arts Center at CSU, Long Beach.
A two-day international conference, 5D will bring together an eclectic gathering of recognized industry pioneers, visionaries, and experts. The event will be comprised of six in-depth panels, a keynote address from renowned MIT media analyst Henry Jenkins, sponsored workshops and a marketplace allowing more personal contact.
The panels will include the following innovators from the entertainment sector:
Rick Carter, Production Designer for War of the Worlds and PolarExpress; Doug Chiang, production designer and executive vice president, Imagemovers Digital; Peter Frankfurt, co-founder/co-director, ImaginaryForces; Alex McDowell, production designer, Minority Report and Watchmen; John Tarnoff, head of show development, DreamWorks Animation; John Underkoffler, design and engineering consultant and science/technology advisor for Minority Report and The Hulk; Anne White, visionary brand communications executive; and Habib Zagarpour, senior art director, Electronic Arts.
Visionaries from the academic and artistic community include: Bruce Block, professor of visual structure in film, USC, and film consultant; Ann Field, chair, Illustration Department, Art Center College of Design; Scott Fisher, chair, Interactive Media Division, USC School of Cinematic Arts; Tracy Fullerton, professor of Interactive Media, USC School of Cinema and Television; Greg Lynn, architecture professor, UCLA; and Bill Viola, pioneer video artist.
Keynoter Henry Jenkins is one of the most productive and influential film and media analysts in the world. He is the author and/or editor of ninebooks on various aspects of media and popular culture, most recently the highly acclaimed, Convergence Culture: Where Old and New Media Collide.
ADG president Tom Walsh, Alex McDowell, chairman of the ADG Technology Committee, and Chris Scoates, director of the University Art Museum, made the announcement jointly as planning for the event moves into implementation.
Said Walsh and McDowell, "New digital tools and technologies are blurring the divides between film, television, architecture, and gaming, and are having tremendous impact on design processes in narrative media. In order for these designers to remain relevant, they must be fluent in the new language that unites their creative methodologies. The next generation of artists and designers need to develop the awareness and understanding of what is now possible. 5D will educate, invigorate, and cross-pollinate the new breed of immersive designers who face this rapidly changing andconverging design landscape."
The 5D Founding Committee includes more than 50 industry leaders representing a wide range of disciplines and nationalities.