October 18, 2007

Red Giant Software Unveils Magic Bullet Looks

San Francisco, Calif. - Red Giant Software has released Magic Bullet Looks color-correction tool. Looks tools can be used on-set or in the edit suite to subtly adjust tone, color, and focus to simulate the appearance of classic films or duplicate specific production conditions. Users can choose from more than 100 Look presets organized into 10 categories, to help set the mood for anything from a wedding video to the next Sundance original.

Magic Bullet Looks includes Magic Bullet LooksBuilder, a stand-alone application to pre-visualize looks anywhere. LooksBuilder's interface models the way light moves through a camera with simulated filters, lenses, and film stocks that can be adjusted on the fly. Look presets are portable and load into any of the supported editing hosts, so the same Looks created on set are the ones used to finish in the editorial suite.

Magic Bullet Looks offers:

- A new interface for creating and customizing looks easier and more intuitively

- More than 100 Look presets that offer popular looks, like Crime Scene, Blue Bleach, or Subtle Film

- 36 powerful new tools expand upon the 10 simple functions of Magic Bullet Editors' Look Suite

Magic Bullet Looks includes:

A plug-in for Adobe After Effects, Final Cut Pro, Avid, Adobe Premiere Pro, and Motion

A stand-alone LooksBuilder application that runs on laptops for Looks generation anywhere

Magic Bullet Misfire to add film damage such as dust and scratches to artificially age a film

Magic Bullet Looks is available for $399. Existing Magic Bullet Editors or Magic Bullet Suite customers may upgrade to Magic Bullet Looks for $99.

Customers who purchased Magic Bullet Editors or Magic Bullet Suite on or after April 11, 2007 are entitled to a free upgrade when they complete an online form at: http://redgiantemail.com/survey_form.cfm?ID=35