September 27, 2007

NBC Universal ArtWorks Begins Serving External Clients

New York - NBC Universal ArtWorks has expanded its motion graphics and animation design business to external clients.  With offices in New York, Englewood Cliffs, and Dallas/Ft. Worth, ArtWorks also handles new media design and production, title design, and corporate presentations. The group serves television, feature film, commercial, online, and independent film clients.  
Formed in 2006 by the merger of multiple NBC in-house design units, ArtWorks has experience in the world of network news, sports, and entertainment.  he group has created show packaging and title design for NBC Nightly NewsDateline, the 2006 and 2008 Olympics, The Today Show, iVillage, CNBC, MSNBC, NBC Sports, Late Night with Conan O’Brien, and Saturday Night Live
Having built a solid foundation through years of servicing NBC, ArtWorks is now open to accommodate filmmakers throughout the entertainment industry.   
“Our job is to listen to our client, and deliver more than they expect,” says David Steel, vice president of ArtWorks. With a phone call to Mr. Steel, a client will lay out the project’s parameters. “Usually the conversation starts by brainstorming various approaches to the project and articulating a feeling that the client wants expressed,” says Steel. The ArtWorks team of designers then generates several concepts for client review. Once the initial storyboards are approved, subsequent storyboards refine the graphic vision through stills and QuickTime files. A creative director and a production coordinator are assigned to each project to insure the client’s specs are met and the job is kept on schedule.   
“We operate a secure Website where a client can view the work in progress. Comments can be made right next to the shot with time code references,” says Steel. Using this Website, the storyboards are available at the client’s convenience, worldwide.  Also, proofs can be viewed on an FTP site or through emailed files. Final delivery can be made on DVD, tape, or by digital file.  
ArtWorks employs a range of applications, including the Adobe Creative Suite, Autodesk Maya and 3ds Max, Apple Final Cut Pro, and Avid Nitris.