October 20, 2007

Imaginary Forces Director of Experience to Speak at FITC Hollywood

Los Angeles - Imaginary Forces' director of experience design, Tali Krakowsky, will be presenting at the FITC Hollywood, the Rich Media Entertainment Festival, taking place October 22 and 23 at the Hilton Los Angeles/Universal City.
Titled "Branding Experiences: An Architecture of Play," Krakowsky'spresentation will provide an introduction to experience design, and how itimpacts design thinking and branding. Experience Design is when motiongraphics meet emergent technology and architecture to create interactivespaces of physical and virtual realities. Unlike traditional branded environments, these new spaces are intelligent and immersive. Using technology, they re-imagine how rich media content is created and delivered.    
In her session, Krakowsky will explore the potentials and possibilities ofthese smart, interactive spaces of play. This is the second FITC event that Krakowsky has been invited to participate in, having spoken at FITC Toronto, the Design & Technology Festival, this past April.  

Tali Krakowsky, Director of Experience Design at Imaginary Forces, has been extensively involved for the last five years in concept development and management of the division and its projects in both the New York and Los Angeles offices. She has a Bachelor of Arts in Communication Design and a Master of Arts from UCLA's School of Architecture, with a thesis on interactive architecture.
Krakowsky has had a leading role in a range of projects for Imaginary Forces, including immersive environments for Airbus, BMW, IBM, MoMA, and the Grimaldi Forum in Monaco. Additionally, she has worked on the World Trade Center redesign competition, an installation forthe Netherlands Architecture Institute, and MoMA's Tall Buildings exhibition as part of the design consortium United Architects. In addition to her work at IF, Krakowsky has published several articles on design, architecture, and innovation through collaboration, and has been teaching a class on Experience Design at SCI-Arc in Los Angeles.