May 21, 2007

AOL Launches Online Interactive Game Based on Shrek Franchise

New York - AOL has launched an online interactive game based on the popular Shrek franchise. The game is co-produced by AOL, DreamWorks Animation, and Mark Burnett Productions.
Titled “Ye Olde Shrek the Third Royal Tournament,” the game poses a series of online challenges over a six-week period involving characters and settings from the movie. Each day, players will have the opportunity to solve new challenges and explore new areas -- in all, 25 individual games will be released over the course of the Tournament.
The game builds on the success of last year’s Flushed Away Underground Adventure game as well as the original Gold Rush, which attracted nearly 11 million users and five blue chip sponsors, including Sara Lee Food & Beverage. 
“Shrek is one of the most popular animated franchises of all time, and we are thrilled to be teaming up with Mark Burnett and DreamWorks Animation to create an immersive game based on the world of Shrek,” says Mike Kelly, president of AOL Media Networks.
“We are very excited about working with Mark Burnett and AOL again on another new game. This unique and immersive online environment allows fans of all ages to connect and interact with all of their favorite Shrek characters -- Shrek, Fiona, Donkey, Puss In Boots, and the fairytale creatures -- and also get to know our new cast of characters from Shrek the Third,” says Jeffrey Katzenberg, CEO, DreamWorks Animation. "And on top of that, they will have a chance to win some great prizes along the way.”