November 14, 2006

Nvidia Corporation and Adrianne Curry Team to Produce First Real-time Virtual Celebrity

Hollywood, Calif. - Nvidia Corporation, in a move that is sure to send waves through Hollywood, has teamed up with model and television star Adrianne Curry to create the world's first real-time, virtual celebrity. This breakthrough, which is enabled by Nvidia's flagship graphics technology, will allow stars to create and license detailed replicas of their likeness without ever having to make a physical appearance or take a photograph.
Virtual celebrity licensing will have a multitude of applications, including adapting celebrity characters into newly developed video games, virtual modeling and endorsements; digital appearances in film and television; and virtual hosting on Web sites or traditional broadcast media.
"I am honored to have been selected as the first celebrity for this project," says Adrianne Curry. "The Digital Adrianne is so realistic, it's really trippy. Lara Croft, eat my shorts!"
Adrianne Curry has a successful modeling career, that has landed her on the pages of Maxim, Playboy, Sync, and Marie Claire, and is a television star with television credits that include such reality TV shows as the CW's "America's Next Top Model" and VH1's hit series "The Surreal Life" and "My Fair Brady." Adrianne also runs one of the most popular blogs and online promotions in the industry.
"The uses for this technological breakthrough are truly endless," says Dan Vivoli, senior vice president of marketing at Nvidia. "The digital Adrianne can demonstrate the same range of emotions, movements, and attitudes and appear just as lifelike as her living, breathing counterpart. It is simply a stunning transformation."