November 16, 2006

Nvidia Announces Digital Bollywood Initiative

Mumbai, India, and Santa Clara, Calif. - Nvidia Corporation and several partners have announced a strategic initiative for the Indian Digital Content Creation (DCC) community. The initiative, called Digital Bollywood, couples Nvidia technologies with industry expertise from around the world to help enable India as a DCC powerhouse.
Digital Bollywood includes the following components:
Technology: Nvidia Gelato rendering software and Nvidia Quadro technology tailored for the Indian market.
Education: The Digital Production Curriculum, with the first two courses consisting of Gelato certification classes and Advanced Digital Production pipeline techniques.
xpertise: Access to DCC experts from around the world, including the DCC Guru Lecture series, a series of monthly lectures delivered in multiple Indian cities, along with domain and product experts located in India.
Community: Close working relationships with ASIFA, TASI, ABAI, and other animation societies to strengthen the local community.
Partnership: MAAC and Whistling Woods to teach the Digital ProductionCurriculum in their respective schools, in addition to close working technical collaboration with Acris, Anibrain, Anirights, Crest, EFX,  IIT,Maya Entertainment, NID, Prana, Prime Focus, and VCL, among others.
"Nvidia's Digital Bollywood initiative will unlock the creative potential in India and accelerate its emergence onto the world stage," says Govind Nihalani, film maker and director.
"India is poised to become the center of the DCC universe and we share India's passion and excitement for graphics and video processing," states Dan Vivoli, senior vice president at Nvidia.