RESTON, Va., Jul 10, 2006 (BUSINESS WIRE) -- Cinea, Inc., a subsidiary of Dolby Laboratories, Inc. (NYSE:DLB), today announced that EON Productions, producer of the highly anticipated 2006 James Bond film Casino Royale, is the first company to use the Cinea(R) S-VIEW(TM) encryption solution to securely distribute digital dailies during film production.
The European-based production crew is using Cinea technology to quickly encrypt and safely distribute digital daily footage to a team of production and studio executives based in Europe and the United States.
Sensitive to heightened interest surrounding the new James Bond actor, Daniel Craig, Casino Royale producers Michael G. Wilson and Barbara Broccoli were particularly judicious about choosing how they would securely deliver digital daily content to executives on several continents for review. With Cinea S-VIEW, the footage remained encrypted until it had passed into the ownership of those with appropriate clearance and the playback devices necessary to view the content.
"Our relationship with EON Productions underscores the tremendous versatility of Cinea's technological solution," said Laurence Roth, Vice President of Business Development and Marketing, Cinea. "This deployment further validates the utility of the S-VIEW platform for copy protection and piracy tracking within the entertainment industry. Even nearly invincible superstars like 007 can benefit from the secure sharing of dailies, rough cuts, and other works in progress on DVD."
"Given the speed and flexibility of electronic distribution, reviewing the rushes in a digital format offers enormous advantages but, also, significant security challenges," said David G. Wilson, Vice President of Global Business Strategy, EON Productions Ltd. "Cinea's technology helped us make sure that our material was protected from piracy and could only be viewed by the appropriate people."
With Cinea S-VIEW technology, footage is encrypted via special hardware that only allows playback on authorized player devices. In the case of Casino Royale, once the content had been encrypted, it was sent by network to the United States, where the content was then downloaded, copied to standard DVDs, and delivered to the appropriate staff for playback on their authorized Cinea players. After one week, the content expires and is no longer playable.
During last year's award season, Cinea worked with members of the British Academy of Film and Television Arts (BAFTA) and the Academy of Motion Picture Arts and Sciences (AMPAS) to protect film studios' award screeners. No Cinea-protected movies were pirated.
Cinea, Inc., a Dolby company, was founded in 1999 to develop and commercialize a broad variety of content protection solutions for the motion picture and television industries. Current customers include many of the major film studios as well as leading service vendors in the entertainment industry. For more information about Cinea, Inc. or Cinea technologies, please visit www.cinea.com.
About EON Productions
EON Productions/Danjaq, LLC, is owned by the Broccoli family and has produced 20 James Bond films since 1962, including Die Another Day. The Bond films, produced by Michael G. Wilson and Barbara Broccoli, make up the most successful franchise in film history and include the recent blockbuster films GoldenEye, Tomorrow Never Dies, The World Is Not Enough, and Die Another Day. EON Productions and Danjaq, LLC, are affiliate companies and control all worldwide merchandising of the James Bond franchise. Casino Royale is slated for a worldwide release of November 17, 2006. Please visit www.casinoroyalemovie.com for more information.
Certain statements in this press release, including statements regarding the performance and capabilities of Cinea's S-VIEW technology and the potential benefits that production companies may derive from the use of this technology for the distribution of digital daily footage, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Cinea's antipiracy protection technology may not perform as anticipated; risks that the adoption by production companies of Cinea's technology may not occur as currently anticipated; risks of rapid changes in technical requirements for antipiracy protection; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including its quarterly report on Form 10-Q for the fiscal quarter ended March 31, 2006. Dolby Laboratories disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Cinea is a registered trademark of Cinea, Inc. S-VIEW is a trademark of Cinea, Inc. S06/17367
SOURCE: Media contact: Cinea, Inc.
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