April 19, 2009

Industry Panel on the Future of Stereoscopic 3D

Gerry O'Sullivan, director of strategic product development at BSkyB, will give a keynote address and participate in a panel discussion with entertainment industry leaders on the future of 3DTV and alternative stereoscopic 3D (S-3D) at NAB 2009. O'Sullivan will show exclusive new S-3D footage during his keynote address, and share what he has seen while leading the S-3D efforts at the United Kingdom-based content creator and distributor. Following his keynote address, O'Sullivan will immediately join a high-level panel with executives in music, sports, and serial programming from across the globe.
Sponsored by Sony Digital Cinema Systems and RealD, the executive panel will focus on the future of alternative S-3D content, what is resonating with consumers, and what is coming next. Panelists will explore the kinds of content likely to thrive in S-3D, business models, rights and marketing issues, and ways to differentiate the theatrical from the home experience.