Gerry O'Sullivan, director of strategic product development at BSkyB, will give a keynote address and participate in a panel discussion with entertainment industry leaders on the future of 3DTV and alternative stereoscopic 3D (S-3D) at NAB 2009. O'Sullivan will show exclusive new S-3D footage during his keynote address, and share what he has seen while leading the S-3D efforts at the United Kingdom-based content creator and distributor. Following his keynote address, O'Sullivan will immediately join a high-level panel with executives in music, sports, and serial programming from across the globe.
Sponsored by Sony Digital Cinema Systems and RealD, the executive panel will
focus on the future of alternative S-3D content, what is resonating with
consumers, and what is coming next. Panelists will explore the kinds of content
likely to thrive in S-3D, business models, rights and marketing issues, and
ways to differentiate the theatrical from the home experience.