April 19, 2009

Cinegy Sponsors NAB 2009 Green Initiative

Cinegy, Munich-based developers of video, broadcast, asset management, workflow, codecs, and OEM solutions for international broadcasters and equipment vendors, is supporting NAB’s Going Green initiative by providing exhibitors and attendees with lanyards made entirely from recycled materials. The NAB Going Green initiative is designed to encourage everyone who takes part in NAB to do so in a way that minimizes environmental impact.

“Wise stewardship of the environment is not only an important ethical concern, it is also sound business practice,” says Cinegy managing director Daniella Weigner. “We applaud NAB for their efforts to run the NAB Show 2009 in an environmentally responsible manner and are proud to have the opportunity to lend our support.”

Cinegy is exhibiting in Booth SU3121.

To reduce its own environmental impact, the 2009 NAB Show will limit its printed media and instead will rely more heavily on electronic communications. Participants will receive Expocards made from recycled materials, biodegradable badge holders, and conference bags made from 51 percent post-consumer recycled materials. Similar efforts last year enabled NAB to divert 124 tons of post-show waste.