April 22, 2008

HP, DreamWorks Preview Color Display Technology

Las Vegas - HP and DreamWorks Animation SKG Inc. previewed a display technology that helps solve a longstanding obstacle for digital content creators: affordable and consistent color accuracy between devices.

The result of a collaboration between the two companies, the HP DreamColor Technology computer display provides accurate, predictable color, and a simple color management process to assure vision-to-production color consistency in a widescreen liquid crystal display (LCD).


The display combines true 30-bit color, enabling a range of 1 billion colors, in an LED-backlit LCD at a fraction of the cost of most high-end, studio-quality LCD displays.


Designed for the broadcast, film/video post-production, animation, and graphic arts fields, the HP DreamColor Technology display offers richer color and darker blacks than previously available through LCD display technology. The display will include factory presets for all color ranges specified by the NTSC, SMPTE, sRGB, Rec. 709, Adobe RGB, and DCI standards.


The first public preview of a display technology developed under the HP DreamColor Technology initiative, a two-year collaboration between HP and DreamWorks Animation, took place at NAB. The HP DreamColor Technology family is a series of displays, printers, and technologies that work together to provide accurate, predictable color that makes it easy to manage the proper configuration of color across devices.