Las Vegas - Adobe Systems Inc. showcased new technologies and initiatives designed to help drive innovation across dynamic media content creation, delivery, and playback at the 2008 NAB Show. Adobe is spearheading an effort to begin defining an industry wide open file format for digital cinema files, which is planned to be called CinemaDNG, and delivering native support for the Sony XDCAM EX camera format in Adobe Premiere Pro CS3 software.
For capturing live audio and video to stream in real-time to Adobe Flash Media Server or the Flash Video Streaming Service, Adobe is offering Adobe Flash Media Encoder 2.5 software as a free download.
Adobe also is helping to bring intelligence to dynamic media through the incorporation of metadata into its professional video product line. A highlight of the show is the new Adobe Media Player, featuring content from leading television broadcasters and content publishers, including CBS, MTV Networks, Universal Music Group, and CondeNet.
At NAB, Adobe previewed technology plans that help bring intelligence to dynamic media through metadata in future versions of its professional video software. By automating the creation and flow of information assets, postproduction tasks can be simplified and accelerated, enabling audiences to search content rapidly and easily. During distribution and playback, content owners and advertisers can take advantage of new monetization opportunities to target ads more precisely.
Also at the show, Adobe announced CinemaDNG, an upcoming industry-wide initiative to define an open file format for digital cinema files to ensure accurate archiving, simplify workflows, and provide richer editing possibilities.
In addition, Adobe is extending its commitment to tapeless workflows by announcing native support for the Sony XDCAM EX camera format in Adobe Premiere Pro CS3, augmenting its previously announced support of the Panasonic P2 format.