April 19, 2007

Efilm and Autodesk to Develop DI Solutions for Worldwide EFilm Facilities

Las Vegas - EFilm, a digital intermediate (DI) facility serving the film and television markets, has entered into a professional services engagement with Autodesk Inc. to develop customized next-generation DI solutions for EFilm's facilities around the world.
EFilm's color timing rooms are based on the EWorks color grading system, consisting of a proprietary configuration of Autodesk Lustre and Autodesk Incinerator technology.
"We have combined the power of Incinerator with customized Autodesk Lustre technology, along with EFilm's own integrated proprietary software, to create the best digital intermediate system in theindustry. Autodesk's engineering team has done an outstanding jobcustomizing Lustre technology for us, and we look forward to our ongoingpartnership."
With direct access to Autodesk's technology, expertise, and engineeringresources, EFilm will be able to respond more quickly to the rapidlyevolving requirements of filmmakers worldwide. This will enable thefacility to offer specialized, premium services to customers around the globe.
"EFilm is an industry-leading digital laboratory facility that strives toremain at the forefront of DI technologies. We are extremely proud that EFilm has selected Autodesk as a strategic partner," said Stig Gruman, Autodesk's Media & Entertainment vice president, advanced systems. "Thisengagement clearly demonstrates Autodesk's global leadership in featurefilm color grading technology."EFilm's expertise in the DI process has allowed it to complete anunprecedented number of top-quality projects. To date, EFilm and itsaffiliated studios have completed over 150 feature film digitalintermediates using Lustre technology, including the American Society ofCinematographers' award-winning film Children of Men, as well asApocalypto, Little Children and The Painted Veil. The DI process involvesdigitizing a film and manipulating the color, light and shadows to createspecific looks and moods that enhance the film's story.
The Autodesk Lustre system is a high-performance GPU-accelerated colorgrading solution for interactive grading and look creation. The system isdesigned for colorists working on short- and long-form projects. Offering an intuitive non-linear environment, unparalleled creative tools andreal-time performance, Lustre enables colorists to quickly deliver thehighest-quality imagery. Autodesk Incinerator boosts the Lustre system's interactivity andprocessing power by using the latest multi-core CPU technology, Infinibandnetworking technology and GPU acceleration. The Lustre Incineratorconfiguration is ideal for real-time color grading of high-resolutioncommercials and feature films.